Websites require good content in order for its search engine optimisation (SEO) to be effective.
This is the opinion of John Barrow who said that "content is King" with regards to SEO services.
He said that in order for SEO to "reach its peak", the content on the site's webpages "should be top-notch".
Mr Barrow told online businesses that this is because it can work to improve traffic flow for targeted readers.
"The more interesting and engaging your content is the more organic yet niche visitors will crowd your website," he said.
Another reason to boost content is because it "can improve your conversion rates and consequently – sales".
Mr Barrow also revealed that it "can build your brand" by having veteran copywriters who submit well-written pieces to the website.
Columnist for Search Engine Land Josh Dreller recently stated that having content-targeting strategies can help companies reach new customers who had not previously visited the website.
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Source: Good Content and Good Copy- Good SEO"
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